In a strategic revival of the iconic Bed Bath & Beyond brand, Kirkland’s Home and Beyond Inc. have joined forces to bring small-format Bed Bath & Beyond stores back to neighborhoods. The partnership, announced Monday, includes plans to open up to five pilot locations, with Kirkland’s serving as the exclusive operator and licensee of these new stores. Kirkland’s will also explore opportunities for Bed Bath & Beyond shop-in-shops within its existing retail spaces.
Beyond Inc., which acquired Bed Bath & Beyond’s intellectual property in 2023 following its bankruptcy, is investing $25 million into Kirkland’s in a combined debt and equity transaction. This includes a $17 million debt financing deal and $8 million in stock purchases. Additionally, a seven-year collaboration agreement will grant Beyond a revenue-based collaboration fee, incentivizing e-commerce growth and in-store sales under the Bed Bath & Beyond banner.
This partnership leverages Kirkland’s brick-and-mortar expertise and supply chain improvements to rejuvenate the Bed Bath & Beyond brand. Both companies anticipate cost savings, expanded product offerings, and enhanced customer loyalty. Beyond Inc. has also announced a separate $40 million investment in The Container Store as part of its broader growth strategy.
