Amazon is gearing up for Cyber Monday on December 1 with a suite of new artificial intelligence tools designed to streamline holiday shopping. The company is promoting features that help customers find products faster, compare prices, and track deals more easily during what many analysts expect to be a highly competitive season.
Shoppers will see expanded use of the Rufus shopping assistant, which now offers gift suggestions, personalized product recommendations, and price alerts. Amazon is also introducing Lens Live, a visual search tool that lets customers snap a photo of an item and browse similar products. The company is positioning these tools as practical aids for consumers who want simple and efficient ways to navigate thousands of deals.
Amazon is also enhancing deal tracking through Alexa Plus, which provides instant notifications when items on a shopper’s list drop in price. The company continues to promote its Prime membership options as well, including discounted rates for young adults and qualifying assistance recipients.
With new shopping technologies, expanded deal monitoring, and continued investment in membership perks, Amazon is working to further streamline the customer experience ahead of the holiday rush. The performance of these tools on December 1 will help shape expectations for the rest of the season.
