The Black Friday to Cyber Monday shopping period set new records, with U.S. online sales reaching $41.1 billion, according to Adobe Analytics. Each day saw unprecedented growth, highlighting the continued shift toward e-commerce. Cyber Monday alone accounted for $13.3 billion, a 7.3% increase from 2023, marking the highest single-day online sales in history.
The National Retail Federation (NRF) reported a surprising 197 million consumers shopped over the five-day period—13.6 million more than anticipated. NRF CEO Matthew Shay noted the weekend’s importance for both consumers and retailers, despite early promotions and a shorter holiday shopping season.
In-store shopping saw mixed results. Sensormatic Solutions recorded a 2.3% decline in store visits compared to 2023, though traffic outperformed year-to-date averages. Meanwhile, Mastercard Spending Pulse reported a modest 0.7% rise in Black Friday in-store sales, compared to a 14.6% jump in online sales.
Mobile shopping surged, with 57% of Cyber Monday purchases made on mobile devices, up from 33% in 2019. Shopify merchants also broke records, generating $11.5 billion globally, a 24% increase over 2023.
As the holiday season progresses, retailers anticipate last-minute shopping to drive both in-store and online sales.
