Black Friday and Cyber Monday are the most significant shopping events of the year, known for massive discounts and high shopper engagement. Historically, Black Friday emphasized in-store shopping, while Cyber Monday focused on online deals. However, with e-commerce now dominating both events and early sales stretching across November, the lines between them have blurred. Some experts argue the distinction no longer exists, and the entire month feels like a continuous promotional period.
When Do Sales Begin and End?
This year, Black Friday falls on Nov. 29, 2024, and Cyber Monday follows on Dec. 2. However, many retailers, including Walmart and Home Depot, have already launched early deals, with more to come as Thanksgiving approaches. Typically, the strongest discounts end on Cyber Monday, although some sales extend into December, albeit with weaker deals.
Should You Shop Early?
Experts recommend shopping early for popular items like toys, tech, and home goods. Retailers often offer comparable discounts in the weeks leading up to Black Friday and Cyber Monday, so waiting may not yield significant savings. Early shopping also helps avoid the risk of sellouts, especially for sought-after brands like Apple and Nintendo.
However, retailers frequently add new deals closer to Black Friday and Cyber Monday to stay competitive. Shoppers should consider browsing again during the official events for potential fresh discounts.
What to Buy and What to Skip
The best deals are typically found on tech products, small appliances, toys, and giftable items. Apparel and subscription services also see strong discounts, while travel-related purchases are highlighted on Travel Tuesday, the day after Cyber Monday. If you’re not in a rush, consider waiting until President’s Day for big-ticket items like mattresses and large appliances.
Shopping Tips for Success
To navigate the sales effectively, follow these expert tips:
- Plan Ahead: Make a shopping list to stay focused and avoid impulse purchases.
- Shop Smart: Use tools like Honey or CamelCamelCamel to track prices and ensure you’re getting the best deals.
- Act Quickly: Popular items sell out fast. If you find a deal you like, purchase it immediately.
- Leverage Rewards: Use credit cards to earn points or cashback on your purchases.
- Compare Details: Beyond price, consider shipping costs, promo codes, and retailer-specific perks when deciding where to buy.
In-Store vs. Online Shopping
Online shopping offers convenience and easier price comparisons, while in-store visits may include exclusive deals and immediate product access. Many retailers now offer hybrid options like online purchases with in-store pickup.
Returns and Price Matching
Most retailers honor their standard return policies during Black Friday and Cyber Monday, with some offering extended return windows for holiday shopping. Be aware of exceptions for final sale items. Some stores also offer price matching, but this often excludes Black Friday and Cyber Monday purchases.
By planning ahead and shopping strategically, you can make the most of this year’s Black Friday and Cyber Monday sales.
