Target has partnered with Universal Pictures to launch an exciting new collection inspired by the highly anticipated film Wicked, debuting in theaters on November 22. Starting October 6, over 150 Wicked-themed products became available at Target, with nearly 70% exclusive to the retailer.
Target will bring the Land of Oz to life in stores with themed experiences starting November 3. Special Wicked experiences and giveaways will hit select locations in Chicago, Los Angeles, Minneapolis, and Seattle on November 23 and 24.
Target’s website will feature custom video content, themed animations, and event details. From exclusive clothing by Wicked costume designer Paul Tazewell to budget-friendly accessories and toys, this collection follows in the mass-merchandising footsteps of last summer’s Barbie movie phenomenon.
