Ulta Beauty has announced new long-term financial targets and strategic priorities to accelerate growth during its 2024 Investor Day. The company, a leading beauty retailer, aims to enhance its position in beauty and wellness through four key focus areas: product assortment, customer experience, omnichannel access, and loyalty.
Ulta Beauty plans to increase its store count to over 1,800 in the long-term and expand its loyalty program to 50 million members by 2028. The company also aims to lead in wellness, deepen customer engagement, and enhance in-store and digital experiences. These efforts will support Ulta’s goal to drive strong growth and capture more market share.
The company’s board of directors has also authorized a new $3 billion share repurchase program, signaling confidence in its future financial performance. Ulta projects 4% to 6% annual sales growth and low double-digit earnings per share growth beyond 2026.
Ulta Beauty CEO Dave Kimbell expressed optimism about the company’s future, stating, “We are well-positioned to build on our record of profitable growth and shareholder value creation.”
