Macy’s and Disney partner for magical holiday celebration

Oct 24, 2024
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Written by WR Communications
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Macy’s and Disney are teaming up this holiday season to create an exclusive limited-edition collection, marking a continuation of their 90-year collaboration. The highlight of this partnership is the debut of a Minnie Mouse balloon at the iconic Macy’s Thanksgiving Day Parade®—a first for the beloved Disney character.

The collection features fashion, accessories, and one-of-a-kind collectibles for all ages, with artwork created by Disney’s legendary director of character art, Jeff Shelly. The collection is available now at select Macy’s stores, macys.com, and the Macy’s app.

To further celebrate, Macy’s will host dedicated Mickey and Minnie Shops in 200 stores nationwide, including its flagship Herald Square location in New York. Customers will enjoy a special augmented reality (AR) experience and LEGO build events in select stores.

“Macy’s and Disney have created magic together for ninety years,” said Nata Dvir, Macy’s chief merchandising officer. “This exclusive holiday collection celebrates that rich history, offering products and experiences for everyone.”

With over 100 items available, from festive pajamas to fashion-forward accessories, this collaboration is the perfect way to bring Disney’s timeless charm into the holiday season.

    

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