The Food Marketing Institute (FMI) has released a new explainer video on grocery loyalty programs and how they help shoppers save.
The video explains how customers use loyalty programs to access digital coupons, rewards points, and promotions tailored to their purchases. It also addresses how these programs work and the information involved, providing a straightforward look at a tool used by millions of shoppers.
The video, “Grocery Loyalty Programs Explained: Savings, Not Surveillance,” is available on FMI’s YouTube channel.
