The National Retail Federation (NRF) reports that early Halloween shopping is on the rise, with 47% of consumers planning to start purchasing before October. According to NRF’s annual survey with Prosper Insights & Analytics, Halloween spending is expected to reach $11.6 billion this year, slightly down from last year’s record of $12.2 billion. Katherine Cullen, NRF’s Vice President of Industry and Consumer Insights, provided key insights into consumer trends in a recent analysis.
NRF offers valuable resources for businesses looking to capitalize on this Halloween season, including infographics and a Halloween Data Center.
